Larry DiFranco | Associate Broker, REALTOR®

The Larry DiFranco Team | Partner, Elfant Wissahickon REALTORS®

Serving Greater Philadelphia for Over 40 Years

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Meet Larry

With more than four decades of experience in Northwest Philadelphia and Montgomery County real estate, Larry DiFranco brings seasoned negotiation skills, disciplined pricing guidance, and steady leadership to buyers and sellers.

Larry is a Partner at Elfant Wissahickon REALTORS®, one of Philadelphia’s leading independent brokerages — a reflection of his longevity, leadership, and reputation within the firm.

Over the course of his career, Larry has successfully navigated multiple market cycles, complex negotiations, estate sales, relocations, and transitional transactions. His experience allows clients to move forward with clarity and confidence, even in uncertain or challenging situations.

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Clients Value Larry for

• Calm, experienced negotiation
• Accurate and disciplined pricing
• Straightforward, honest communication
• Practical solutions to complex challenges
• Steady management of transactions from start to finish

Larry is known for his ability to stay composed under pressure and guide clients through difficult decisions with clarity. His long-term perspective helps clients avoid common pitfalls and make sound, informed choices.

Built on Long-Term Relationships

Many of Larry’s clients have bought and sold multiple homes with the team over the years — a testament to the trust he builds and the consistency of his results.

Whether working with first-time sellers, long-time homeowners, or families navigating major life transitions, Larry brings a steady, reliable presence to every transaction.

Working alongside his son Neil, Larry combines decades of experience with modern marketing strategy and technology — providing clients with both proven expertise and a forward-thinking approach.

Born and raised in Philadelphia, Larry continues to serve the region with integrity, professionalism, and a client-first mindset.