About

Strategic Real Estate Representation in Northwest Philadelphia & Montgomery County

The Larry DiFranco Team at Elfant Wissahickon REALTORS® provides disciplined buyer and seller representation throughout Mount Airy (19119), Chestnut Hill (19118), Springfield Township, Glenside, and surrounding Montgomery County communities.

As a father-and-son real estate team, Larry DiFranco (40+ years of experience and Partner at Elfant Wissahickon REALTORS®) and Neil DiFranco (strategy-driven REALTOR® and community leader) combine deep market knowledge with modern marketing, structured pricing strategy, and disciplined negotiation.

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Seller Representation – Pricing, Positioning & Contract Strength

We help homeowners:

• Enhance property value before listing
• Develop a strategic pricing plan based on live market data
• Create maximum exposure through timing, professional photography, video, and digital marketing
• Generate competitive buyer interest
• Negotiate strong contract terms — not just high prices
• Manage the transaction from contract to settlement and beyond

Our approach focuses on positioning properties correctly from day one to attract serious buyers and protect seller equity.

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Buyer Representation – Competitive Strategy Without Reckless Risk

In today’s competitive market, buyers need structure — not guesswork.

We provide:

• Personalized home search strategy
• Insight into expected competition and time on market
• Identification of overpriced or overlooked properties
• Structured offer strategy tailored to market conditions
• Skilled negotiation and contract protection
• Full transaction management through closing

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Experience Across Life Transitions

We regularly assist:

• First-time homebuyers
• Growing families
• Downsizing homeowners
• Estate representatives
• Relocation clients
• Real estate investors

More than 85% of our business comes from repeat clients and referrals — a reflection of long-term trust and consistent results.

If you value strategy, clarity, and experienced representation, The Larry DiFranco Team provides a steady, results-oriented approach in every market.

Next Steps

You deserve a team focused on your needs and goals, let The Larry DiFranco Team represent you…