Why Casting the Widest Net Yields the Best Results When Selling Your Home
If you’re planning to sell your home, maximizing your return means casting the widest net possible to attract all engaged buyers. Limiting your home’s exposure with off-market or so-called “exclusive” buyer sub-groups excludes the majority of the market and will likely leave money on the table. Without true market competition, you risk undervaluing your property. Testing a price with an unrepresentative sample of buyers is like playing darts blindfolded—you can’t know the real value of your home until it’s marketed properly and looks its absolute best.
At the Larry DiFranco Team with Elfant Wissahickon Realtors, we use a proven strategy: market-supported pricing combined with a targeted, attractive marketing plan that draws serious buyers fast. This creates competition that works in your favor, whether it’s a buyer’s market, seller’s market, or anything in between.
Our Results Speak for Themselves
Recently, our approach helped a seller in Chestnut Hill achieve $626,000 for their home after listing it for $599,000. Within just three days on the market, the home received three competitive offers and sold well above asking price. By accurately pricing the property and ensuring it was showcased to the widest pool of buyers, we maximized the seller’s return.
Another standout success was on Hillcrest Avenue in Springfield Township. We launched the listing with a “Coming Soon” strategy on March 3rd, supported by professional photography, an interactive virtual tour, and drone imagery/video. This early visibility allowed active buyers to pre-schedule showings before the home became available for tours on March 7th. The result? A staggering 36 scheduled showings and six offers by March 8th. The property, listed at $775,000, ultimately sold for $900,000. Knowing how to generate buzz and competition around a home is what sets us apart.
Buyers Compete When They Know They’re Competing
We’ve also heard it firsthand from buyers we’ve represented: the best offers come when competition is clear. One buyer commented on how we guided them through making a competitive offer that stood out in a hyper-competitive market. Another buyer praised how we helped them win their dream home through thoughtful strategy and advice. We know how to leverage this same competition to work in your favor as a seller.
What Our Clients Say About Us
Clients consistently rave about our professionalism, guidance, and results. One client, an East Falls seller, shared:
“I feel very fortunate to have hired Neil and Larry for the sale of my home. They were always available to talk and had thoughtful, robust answers to all my questions. Several unanticipated issues arose during the sale that made it apparent that having a knowledgeable team was essential.”
Another client, a Springfield Township seller, highlighted the importance of our market strategy:
“Neil predicted the market outcome perfectly—multiple offers over asking in two days, with no contingencies—all because of his pre-sale advice for sale-prep, accurate placement of the sale price, and final delivery at settlement.”
The Takeaway
Don’t be misled by anyone claiming they already have the “perfect buyer” lined up. Buyers only offer their best when they know they’re competing. By casting the widest net and ensuring your home is marketed to all engaged buyers, you’ll maximize your return and secure the best possible price for your property.
Ready to Maximize Your Home’s Value?
When you’re ready to sell, let the Larry DiFranco Team guide you. With our proven approach, personalized service, and unmatched expertise, we’ll help you get the most for your home. Contact us today to get started—we’d love to work with you!