The Strategic Advantage of Seller Concessions
With recent changes in the real estate landscape, advertising commissions for buyer’s agents on the MLS is no longer an option. While buyers have always been responsible for negotiating the commission they pay their representation, they are now required to hold that negotiation and enter a contract with their representation before touring homes. As a seller, you have a powerful new strategy to attract top offers: offering a seller concession.
Expanding Your Buyer Pool with Seller Concessions
Offering a seller concession doesn’t just help buyers cover their closing costs; it also widens the playing field, enabling buyers with various financial capabilities to consider your property. More potential buyers means more competition, which increases the likelihood of receiving strong offers.
Some buyers may truly need the concession to make the purchase work, while others might not need it at all—and those who don’t need it may choose not to ask for it. This flexibility allows most buyers to stay focused on bringing the highest possible price for a home they really want.
How Seller Concessions Increase Your Sales Potential
The more buyers you attract, the more likely you are to see competitive bids. By offering a concession, you’re giving buyers an additional lever to pull when crafting their offers. Even those who don’t need the concession will benefit from knowing it’s an option, helping them focus on making their best possible offer.
While commission offers can no longer be advertised within the MLS, we’ll still communicate your willingness to offer an unspecified concession there while sharing the details through off-MLS property websites, on-site placards, QR codes, and direct communication with agents. This ensures buyers are fully informed about their options to cover closing costs, which can lead to higher and more competitive offers.
By strategically offering a seller concession, you’re not just attracting more buyers—you’re creating a competitive environment that can maximize your return on investment. Ready to see how this strategy can work for you? Let’s connect and discuss the possibilities.
Also, click here to request a copy of our seasonal guide for sellers.